Suns Out, Shades On

June 27 is National Sunglasses Day! With people spending more time outdoors throughout the summer months, use this day as a reminder to wear your sunglasses while outside. Check out these fun ideas to keep the celebration going during the month of June. 

Create a photo backdrop opportunity. Celebrate National Sunglasses Day by creating a designated photo area in your office where patients can take pictures in their new sunglasses. By providing fun signage and props, they can share pictures on their social media, tag your practice, and reach potential new patients.  

Host a sunglasses donation. This June, host a sunglasses donation in-office. Ask patients to bring in their gently used sunglasses to donate and in return, they will receive a $10 credit toward their next purchase. After the donation event has ended, share on your social channels how many pairs of sunglasses you collected and where you donated them.  

Throw an open house! The Friday before National Sunglasses Day, throw a day-long open house to celebrate the occasion and allow patients to browse and shop. Have your staff wear their sunglasses and provide yummy snacks throughout the day to commemorate the day. You don’t have to go over the top, but create a fun environment to encourage patients to wear their sunglasses and protect their eyes. 

Highlight your sun frames! Learn how you can enhance your VSP^® Find a Doctor Directory listing by including all the Marchon and Altair frame brands you carry. In the June content calendar, you’ll find social media posts, images, and email templates that make it easy to promote sunwear in your practice online. Plus, check out these tips to increase sun sales in your practice.

Put your sunwear in the spotlight. Download and share these images to showcase standout frames and drive patient interest. View and download all imagery here. 

The Marchon Sun Rx program makes it easier to offer patients value-priced Rx’able sunglasses from three popular brands: Lacoste, DKNY, and Converse. This curated collection—available to providers at a low limited-time price point—highlights 18 best-selling sun styles (6 per brand) and includes a custom display and signage ready to showcase straight from the box. 

Download ready-to-share social media assets for your practice’s social accounts to spotlight your sunglass options, encourage patients to ask about Rx sunwear, and bring more attention to your practice. Learn more here. 

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Subject Line: Protect Your Eyes This Summer: Discover the Benefits of Sunglasses

As the sun gets brighter and days grow longer, it’s important to remember the role sunglasses play in keeping your eyes healthy. Wearing high-quality sunglasses not only shields your eyes from harmful UV rays, but also helps prevent long-term damage and enhances your comfort during outdoor activities. Visit our practice to explore the latest styles and find the perfect pair that suits your needs this summer.

For more stylish summer looks and fun frames, make an appointment for an exam so we can match you with your perfect pair of sunglasses.

Stay safe and stylish!

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