Get Your Practice Ready to Support Parents with These 8 Tips

As children settle into their school routines, teachers and parents may begin noticing signs that some students are struggling to see the board. That makes it a great time to motivate parents to visit your practice for a comprehensive eye exam. CooperVision and The Myopia Collective offer a wealth of resources to help.

Here are 8 ready-made resources courtesy of CooperVision and The Myopia Collective to bolster your action plan.

1. Share this Video
   Visuals can resonate and go far in your toolbox. Be sure to share this short yet impactful video, “Ensure Your Kids Are Seeing Their Best” with parents and your wider community.
    
2. Send this Template to Your E-mail List
   You already have a built-in audience with your practice’s email database. Target parents on your list or distribute this template widely to help get the word out that eye exams are a must once kids are back in school.
    
3. Connect Big on Social
   Not sure which graphic or caption might resonate best with your practice’s followers? Simply right click, save and share these eye-catching and powerfully worded school focused social media posts from the Myopia Collective. You can find additional social media content here.
    
4. Build Your Referral Network
   If you’re hoping to launch or expand your referral network, start with this MiSight^® 1 day* Pediatrician Intro letter. It provides a great first touchpoint that also illustrates how MDs and ODs share the common goal of helping every child be the best they can be.
    
5. Engage Kids
   Get kits excited and involved with this fun activity sheet. Learning can be entertaining while also provoking action. Share this “Be Wise About Your Eyes” activity sheet where children and their parents can also learn some ABCs about myopia and vision.
    
6. Showcase this Powerful MD/OD Video
   Optometrist Cailyn McHugh, along with pediatric ophthalmologists Rupa Wong and David Epley, share the truth about myopia in this impactful video. Showcase it on your socials and in your practice’s reception area.
    
7. Access Myopia Mailers, Email Templates, and More!
   Eighty percent of classroom learning is visual. Remind parents of this important fact with outreach materials that include a call-to-action to schedule a comprehensive eye exam today.
    
8. Refer Parents to Trusted Online Resources
   MiSight.com offers surround sound education about myopia that’s easy to understand while also answering common questions parents have about myopia and your prescribed treatment for their age-appropriate child.

If you follow these 8 tips, your practice should be well on its way to supporting parents who might be finding out their children are struggling in school to see the board. You can also find additional myopia management learnings and resources at CooperVision’s Online Success Center.