Premier Edge > Marketing Support > Quarterly Optical Marketing Playbook
Market your practice like a pro!
Marketing your practice is essential for growth, but sometimes it can be hard to know where to start. As a practice participating in Premier Edge, you can benefit from a complimentary marketing assessment and consultation. Get recommendations to attract new patients—and engage your current patients—to keep your practice growing. Take the Virtual Marketing Assessment to get your personalized marketing plan for 2026. This quick questionnaire uses your responses to help guide you in the right direction. Once completed, a Premier Edge Marketing Support consultant will reach out to you to discuss recommendations.
In today’s eye care market, your online presence is your most powerful tool for attracting new patients. Eyefinity's free eBook, Grow Your Patient Base with Online Marketing, gives you six proven strategies—from building a modern website to managing social media and patient reviews—to boost visibility and win trust.
The beginning of a new year is the perfect time for patients to schedule their annual eye exam. For those without vision insurance, there’s an easy way for them to save money with VSP® Individual Vision Plans. Even better? Your practice gets the chance to boost loyalty, retention, and satisfaction while earning advertising credits through the VSP Individual Vision Plans Doctor Program. Encourage your patients without insurance to enroll in a VSP Individual Vision Plan today.
Encourage your VSP patients to start 2026 off on the right foot with savings from Exclusive Member Extras, a suite of offers for eyewear, eye care, and more! Plus, when members visit a Premier Edge location like yours, they get access to even more extras with Premier Edge Offers.
Keep frame sales in your practice and increase your opportunity for more profits, while also helping your patients maximize their frame allowance. Order complimentary merchandise to display in your practice to help your patients identify the heart logo stamped on the lenses of Marchon and Altair frame brands. Discover the new frame promotions launched this month and order a complimentary Follow Your Heart shelf display for your practice.
In March 2024, Dr. Saba fulfilled his dream and became the proud owner of Cypress Eye Optometry Group. He partnered with Premier Edge Marketing SupportTM to identify new ways to attract and retain VSP patients. With impressive year-over-year revenue, new patient growth, and their eyes on the future, their investments have already paid off, and there is no slowing down. Read more about Cypress Eye Optometry Group's journey and get started with your own practice success story.
Ready to take the first step? This quick, multiple choice virtual assessment uses your responses in several key areas of marketing to help guide you in the right direction. It only takes 3 minutes or less to get your personalized marketing plan. Once completed, a Premier Edge Marketing Support consultant will reach out to you to discuss recommendations.