TURA

Superior service, exquisite craftsmanship, and innovative designs for every patient.

TURA

Superior service, exquisite craftsmanship, and innovative designs for every patient.

DESIGNED TO ELEVATE EVERY EXPERIENCE
Since 1938, Tura has partnered with independent eyecare professionals as a product first eyewear company defined by design, quality, and fit. The curated portfolio spans fashion, performance, and managed care solutions that elevate every patient experience. With specialty fit expertise and ABO certified Fit Forward education, Tura supports confident dispensing and long term practice growth as a trusted VSP Premier Edge^™ Partner.

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Tura Fit Forward

Finding the best of both style and fit can make your job more challenging... so knowing the signs of fit are essential before you steer your patient to particular glasses to try on. Our goal is to offer a variety of fits for every face and brand, rather than limiting ourselves to one standard fit.

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Who is Tura?

Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader.

L.A.M.B.

L.A.M.B. is defined by Gwen’s innate sense of style which features a perfect mash up of classic Hollywood glamour & modern “street” influences. L.A.M.B.’s playful juxtaposition of feminine & rocker-chic style creates a signature blend of luxury with attitude.

gx by Gwen Stefani

A fashion-forward collection embodying Gwen’s unique blend of stylish sophistication and edge. High quality materials and detailed design elements reinforce the high fashion value. Pyramid studs, bold color-blocking, and metal accents give way to Gwen’s expressive, unconventional style.

TURA
EYEWEAR SINCE 1938

Inspired by the intricate designs of fine jewelry, Tura eyewear infuses feminine flair with bold beauty. Elegant and expressive, our frames enhance the style of every woman who wears them.

BOTANIQ

Botaniq Eyewear is crafted with style and the planet in mind made with plant-based and certified recycled materials. At the heart of this collection lies a focus on design, blending custom material combinations of rich earthy hues with signature wood and cork details. With each purchase, Botaniq pledges to plant a tree in partnership with One Tree Planted.

GLEMAUD X TURA

Fit and fabulously flatter with an expanded size range of glamorously designed eyewear, adorned with retro jewel details featuring custom rich colors to complement an array of skin tones from medium to deep. This collection offers a variety of fit features that will flatter women who traditionally have not found a comfortable frame.

TED BAKER

A brand full of personality, wit and forever celebrating the small magical moments in everyday life, Ted Baker eyewear is loved for its wearable shapes, unexpected subtle design details, and forward-thinking innovation.

LULU GUINNESS

Lulu Guinness' irresistibly daring style is recognized for the element of surprise in her designs; layers of luxurious details, graphic polka dots, vintage stone details, and flirty shapes add a splash of romance with a playfully retro vibe.

ZUMA ROCK

Drawing inspiration from skateboarding, alternative sports, and high fashion, the Zuma Rock collection has an edgy street vibe featuring bold shapes, striking pop colors, and a mash-up of custom camo and checker prints that create a bold unique style.

Contact Tura

Contact Tura for more information. Be sure to mention that you participate in Premier Edge. Dedicated Premier Edge Customer Service line: 800.945.8872 | Email: vsppremier@tura.com